Kargo, a New York-based company that creates experiences for advertisers acquired VideoByte, a Denver, CO-based provider of a video advertising platform.
The amount of the deal was not disclosed.
With the acquisition, Kargo will add CTV advertising technology that fits within its broader omnichannel platform including video, publisher tools, exclusive formats, commerce and social. David Naffis, CEO at VideoByte, will join Kargo as General Manager of CTV.
Founded in 2020, VideoByte is a video advertising platform focusing on a viewer-first experience across Connected TV (CTV) and Over-the-Top (OTT) platforms. The company has already become a major presence in CTV and OTT with integrations across major media companies including Viacom, Tegna, LG and others. Additionally, it has integrated into the industry’s incumbent ConnectedTV ad servers and platforms providing Kargo with access to a large and growing footprint across the television ecosystem. Boasting a full product roadmap with new advertising products to be launched in the next few months, VideoByte will drive immediate innovation to Kargo’s broad set of current customers who will get first access to these new capabilities.
FinSMEs
05/02/2023