Cohort, a Paris, France-based provider of a customer engagement platform powered by NFTs, raised 3.2M in Seed funding.
The round was led by IRIS and Axeleo Capital, with participation from Kima Ventures, 3founders, Thibaud Elzière, Quentin Nickmans, Amaury Sepulchre, Camille Tyan, Guillaume Princen, Brian O’Hagan, and Marianne Gosset.
The company intends to use the funds to hire new team members, aiming to triple the team’s size in the coming 12 months, and boost its sales effort and product innovation to address the growing business demand.
Founded early 2022 by Séraphie de Tracy and Nathan Barraillé, Cohort is a Web3 SaaS solution that uses NFTs (Non Fungible Token) to help brands create innovate experiences and products around their products, going beyond the usual membership card or loyalty points, without any tech or large time commitment. Brands can offer, at scale, exclusive limited editions, unique services linked to a product, VIP experiences, and more. Relying on built-in privacy, Cohort guarantees that data and assets are owned by the user and customers can decide when and where to share their data with brands and businesses.
The company has now over 15 customers in France and in the US, including Etam, Socque Paris and L’Atelier Shelter.
FinSMEs
02/02/2023