Aristocrat Leisure has officially announced the finalization of the acquisition process of Roxor Gaming Limited (also known as Roxor), a UK-based Real Money Gaming (RMG) supplier.
The deal, which will include the two in-house studios at Roxor, was initially announced in 2022 but was unfinalized until February 2023. It will now incorporate Roxor as a part of Aristocrat’s online business.
Aristocrat Leisure Ltd is an Australian company that makes slot machines and provides game content, while Roxor is a London-based company specializing in game development. The company disclosed the acquisition in a press release but withheld the value from the public.
The Australian game-content provider, Aristocrat Leisure, announced the establishment of its iGaming business, Anaxi, in February 2022, which will serve as a destination for gamers to enjoy the excitement of online gaming with confidence. Aristocrat is dedicated to delivering award-winning and entertaining iGaming experiences to gamers everywhere through the February 2022 creation of Anaxi and its rebranding in October of the same year.
This latest acquisition will empower the company to improve on its goal to make igaming more entertaining by implementing the features Roxor provides for its clients into its system. Live Bingo – a window that brings the closest experience to being in a casino club without being there – is one of such features that will add flair and fun to gaming by giving gamers the ability to live stream bingo with a real presenter. That is, gamers can anticipate having the ability to follow the happenings in the studio on their screen as it unfolds, and presenters will also see their replies in real time, among other benefits.
Other benefits to anticipate from this deal, as Anaxy CEO, Mitchell Brown, said in an official statement. He stated that Roxor’s addition to the team is an exciting and essential step forward as they aim to become a leading gaming platform in the regulated online RMG industry.
He noted that the entire team is glad about the addition and hopes to record massive growth together soon.
The statement highlights that Anaxi will not relent in its pursuit of dominating the game-content industry, and Roxor’s acquisition is only a step towards more policies it may make in the future.
Why the Playtech Deal Failed
Aristocrat Leisure initially proposed to acquire Playtech, an online iGaming technology giant, but the bid failed due to the actions of some activist shareholders at Playtech. Aristocrat’s proposal did not secure the shareholder approval required, and the deal could not go through.
Aristocrat Leisure CEO and Managing Director Trevor Croker addressed the impact of some of these shareholders in a public statement he released. He said the Aristocrat group is disappointed that their recommended bid to acquire Playtech plc will fail. He noted that the development since the announcement of the offer is beyond Aristocrat’s control. He further stressed that the emergence of certain shareholder groups who have built blocking stakes while refusing to engage with them or Playtech has led to the proposal’s failure.
The company vowed that its strategy remains unchanged and will accelerate its plans for other online scaling options. It is believed that the launch of Anaxi was the first response to the failed acquisition that is now due to blossom more with the latest Roxor acquisition.