Plusgrade, a Montreal, Canada-based provider of ancillary revenue solutions for the global travel industry, acquired UpStay, a Tel Aviv, Israel-based provider of upgrade and ancillary revenue solutions for the hospitality industry.
The amount of the deal was not disclosed.
Plusgrade is continuing its growth after acquiring Points, the global leader in powering loyalty commerce, in 2022. With the addition of UpStay, the company adds hotel upgrades and other innovative ancillaries to its roster of ancillary revenue and loyalty products. Over the next few weeks, UpStay will be integrated into the Plusgrade brand, and will operate as Plusgrade going forward.
Led by CEO Tzafrir Blonder, UpStay provides advanced upgrade solutions for the hospitality industry, to enable hotels to leverage the rich variety of data points available to them and seize the opportunity to upsell additional products and services throughout the wealth of touchpoints they have with their guests. UpStay serves hundreds of hotels in 17 countries.
Led by CEO Ken Harris, Plusgrade powers the global travel industry with its portfolio of ancillary revenue solutions. Over 200 airline, hospitality, cruise, passenger rail, and financial services companies use it to create new revenue streams through customer experiences. As an ancillary revenue company, Plusgrade has generated billions of dollars in new revenue opportunities across its platform for its partners, while creating enhanced travel experiences for millions of their passengers and guests.
FinSMEs
31/01/2023