Apromore, a Melbourne, Australia – based provider of value-driven process mining software, raised USD $10.3m (AUD $15.8m) in Series B funding.
Backers included Salesforce and GBTEC, a Main Capital Partners backed company.
The company intends to use the funds to expand its product capabilities and connectivity options to meet the demand for process mining solutions from financial services, telecom, and other service-oriented businesses, further develop its geographic presence, and extend its product portfolio into the field of prescriptive process analytics and AI-augmented process optimization.
Apromore provides a process mining solution that enables business teams to visualize and analyze their business processes to unlock value in existing processes or identify strategies for transformation or optimization. Using the Apromore connector, available in Anypoint Exchange, business stakeholders can uncover the actual paths and performance of their lead-to-quote or incident management processes running in Salesforce Sales Cloud or Service Cloud respectively. Apromore also surfaces customer pain points, reasons for delays and Service-Level-Agreement (SLA) violations, breaches of business policies, and other improvement opportunities.
In addition to the investment, the company has established a partnership with Salesforce to provide transparent connectivity between Salesforce Clouds and the Apromore process mining platform, leveraging MuleSoft technology. The combined solution enables organizations to uncover friction points, bottlenecks, and optimization opportunities in their sales and service processes.
FinSMEs
05/12/2022