SponsorUnited, a Stamford, CT-based provider of a global sports and entertainment intelligence platform, raised $35M in growth funding.
The round was led by Spectrum Equity.
The company intends to use the funds to continue to accelerate innovation and build upon the its technology, meeting demand for intelligence in marketing partnerships.
Led by Bob Lynch, Founder and CEO, SponsorUnited is a provider of a global sports and entertainment intelligence platform, delivering real-time trends and on-demand research that provide invaluable insights. With over 10M assets, 1M deals, 200K brands, and 30K properties across sports, media, music, and events in one SaaS database, the solution enables brands, properties and agencies to partner more effectively.
Initially rooted in sports – working with every major league and all but five major professional teams in the U.S. – the company has expanded its tracking capabilities to entertainment and music, specifically, a key sponsorship vertical for brands and marketers.
SponsorUnited currently serves 2,900 brands and properties in over 25 countries, tracking 1.1 million sponsorship, media and deals per year.
With the investment, SponsorUnited will add Chris Mitchell of Spectrum Equity to the company’s Board as a Director and Emily Calkins (VP of Spectrum) as an Observer. They join existing members that include SponsorUnited’s Bob Lynch and Alain Benzaken, CTO and COO, respectively. Current investors in the company include Marc Lasry, owner of the Milwaukee Bucks and Ron Fowler, vice-chairman and co-owner of the San Diego Padres.
FinSMEs
22/11/2022