Azerion, an Amsterdam, Netherland-based publicly traded company listed on Euronext Amsterdam and a provider of a digital entertainment and media platform, acquired AdPlay, a Milan, Italy-based digital advertising platform.
The amount of the deal was not disclosed.
With the acquisition, Azerion will integrate AdPlay’s digital cross-media solutions and campaign performance management, adding to its current offering in these areas. AdPlay exclusively represents some of the most relevant Italian publishers and has been pioneering the digital out of home market in Italy. Through this acquisition, Azerion will strengthen its position in Italy.
AdPlay is a tech media company focused on the development of proprietary solutions for Publishers and Brand advertisers. AdPlay Media Holding is a strategic partner for the implementation of digital transformation and innovation plans, through its owned technologies and tailored consulting services. The company recently launched Veedly, a dedicated solution focused on the distribution of on-demand multimedia content from the world of sports. Veedly is already cooperating with various sports leagues. AdPlay generated approximately €12 million gross revenue in 2021.
Azerion is a digital entertainment and media platform, which serves consumers, digital publishers, advertisers, and game creators globally. Its integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers, supported by in-market sales and campaign management teams.
This announcement follows previous acquisitions in 2022, as Azerion continues to execute on its growth strategy. So far this year, the company has acquired an estimated annualised revenue in the range of €100m to €125m for a total aggregated consideration (combination of cash and shares) in the range of €90m to €100m.
FinSMEs
29/11/2022