Arey Closes $4.15M Seed Funding Round


Arey, a Los Angeles, CA-based provider of an e-commerce business focused on the hair care industry, raised $4.15M in Seed funding.

The round was led by Female Founders Fund and Greycroft.

The company intends to use the funds to accelerate its R&D and distribution expansion. 

Led by CEO Allison Conrad and and Jay Small, Arey is a functional beauty brand that targets aging hair with a proactive and science-driven approach, with a specific focus on grey hair. The brand offers a range of products, including The System, which incorporates an inside-out and outside-in approach with a supplement + hair serum, The Duo of shampoo + conditioner that work together to restore hair health including reducing the likelihood of increased grey hair growth as well as thicker, and fuller hair.