Vypr, a Manchester, UK-based provider of a consumer insights business platform, raised £3.4M in funding.
The round was led by YFM Equity Partners (YFM). Vypr’s management team, existing shareholders and Chairman Richard Law personally invested the balance.
The company intends to use the funds to continue its growth trajectory through product enhancement and investment in its commercial teams.
Led by CEO Kevin Baldwin, CFO Chris Williams, and CPO Adam Warburton, Vypr provides a product intelligence platform that enables businesses to understand changing consumer behaviour through fast, cost-effective consumer insight. Used by all stakeholders and teams that contribute to every aspect of the product journey, its platform combines expert support with the latest research technologies to power faster and more precise product decision-making. Its client base includes companies such as M&S, Leon, and Ella’s Kitchen.
FinSMEs
31/10/2022