Shift Paradigm, an Austin, TX-based digital company, acquired Ergo, a New York-based email marketing company.
The amount of the deal was not disclosed.
With the acquisition, Shift Paradigm will deepen the email and customer journey experience and pursue its vision of accelerating value creation through digital transformations that shift how companies grow and engage with customers.
Led by CEO John Hendricks, Ergo makes email personalization at scale simple. Marketers can now leverage a myriad of data to auto-generate millions of individual HTML-based dynamic content email modules for a personalized 1:1 CX.
Led by CEO Liz Ross, Shift Paradigm aligns sales and marketing in organizations, digitally transforming customer experiences in the B2B and B2C spaces. The company has over 200+ employees in North America.
FinSMEs
10/10/2022