Brand Velocity Group, a New York-based investment firm, acquired Score Sports, a Wilmington, CA-based designer, manufacturer, and seller of sports uniforms and equipment.
The amount of the deal was not disclosed.
In addition to benefitting from BVG’s marketing resources, Score will leverage the firm’s operating expertise and focus on enhancing company culture through its pioneering programs such as Share the Gains.
To support Score, BVG has mobilized an elite group of investors, such as abrdn and Ocean Avenue Capital Partners, as well as like-minded individuals at each of the league, team owner, and athlete levels, including Carmelo Anthony, Nolan Arenado, Andre Drummond, Steve Hutchinson, Carli Lloyd, the Manning family (Peyton, Eli, and Cooper), Weston McKennie, DK Metcalf, Khris Middleton, Kelly Olynyk, Marcus Smart, Tim Tebow, Isaiah Thomas, and Klay Thompson.
Founded in 1975, Score Sports is a designer, manufacturer, and seller of youth team sports uniforms and equipment committed to improving the communities in which athletes live, work, and play. Also is a multi-sport outfitter serving athletes of all ages and abilities across a range of sports including soccer, basketball, baseball/softball, flag football, and volleyball.
Led by CEO Joe Laurita, Brand Velocity Group is an investment firm focused on businesses that are well-positioned to benefit from its operational expertise, marketing resources, and approach toward enhancing company culture. BVG has strategic partnerships with specialty brand marketing agencies that develop and execute marketing plans across its investments.
FinSMEs
30/09/2022