Lead generation tools are emerging at a skyrocketing speed. Some tools are gaining recognition, while some could not find their way into the market or vanish within some time. But, there are some tools that have performed well and are still doing it. These tools are known for their ability to generate high-quality and high-converting leads.
Some tools offer better features in comparison to others. You should consider the tool as per your marketing budget. You don’t have to break the bank to buy these tools. Fortunately, here we have come up with the five best B2B lead generation tools that will definitely fall into your marketing budget and give you the desired results.
But first things first, What is B2B lead generation?
B2B Lead generation is the process of evoking interest in individuals and gradually making them the paying customers of your brand or business. Making phone calls or big email blasts is now a thing of the past. Now, the process includes educating customers, establishing meaningful relationships, and consistent messaging on numerous channels. If you are finding it challenging to take care of this whole process, you can rely on B2B lead generation solution providers too for the same.
Now, let’s get started with knowing the best lead generation tools.
Linkedin Sales Navigator
Do you use Linkedin to connect with your B2B audience? If your answer is yes, using Linkedin Sales Navigator could be your way out. You can track your target audience, track leads, and even engage with prospects using this tool. You will get recommendations of leads on the basis of your preferences. It helps in getting in touch with the right contacts within target accounts. Linkedin Sales Navigator allows you to build account lists and custom leads. The insights and alerts are helpful in letting you know when your lead or account switches jobs or experiences growth in the company. You can use the free trial of this tool for a month. And after that, you will have to choose between two choices – Sales Navigator Team and Sales Navigator Professional.
Drift
Have you ever given thought to engaging with your website visitors in real time? Drift allows you to do that. It helps boost potential conversions. The live-chat tool of Drift works well in this rising era of conversational marketing. Additionally, it includes a calendar scheduling feature that lets you book calls and meetings with prospects. Align the sales and marketing data using Drift with account-based marketing. This way, building personalized conversations becomes easy. What’s more? People engage more with visuals. Keeping this in mind, the “drift video” tool in it boosts conversation with the help of visual content. Thus, you can use this tool in several ways to generate more leads. Request the demo and test the tool for the best results.
Hootsuite
Steering clear of social media can ruin things for your brand, especially in this digital era. Making connections on social media is an excellent way to connect with the audience. But if you are a B2B marketer, it can become tiresome for you to do everything. And to deal with this problem, Hootsuite can help you. This tool helps in the management of all the profiles in a single dashboard. You can schedule your posts in advance to connect with your social accounts. Just create the posts that will last a month, schedule them, and you are good to go. You can see the figures about how well your posts are performing with the help of Hootsuite analytics. Besides, you can monitor conversations and brand mentions. Test its features with the free trial of one month, and then you can make the decision to use it further.
Leadpages
Who doesn’t want to convert the traffic into leads? And Leadpages is a great lead-generation tool for this purpose. The tool allows you the ease of drag and drops for the creation of attractive and user-friendly landing pages. This platform is integrated with Facebook Ads to further simplify the process.
Hello Bar
Have you ever noticed a bar popping up at the top of the site with a message? It could be a new product lined up. Hello Bar is an incredibly powerful widget tool. The reason being – it catches the attention and helps in conversions using A/B testing. Customizing messages and call-to-actions have become easier with Hello Bar. Don’t want the bar at the top? You need not worry. Choose alert bells, sliders, and modals. The best part is you can get the free version of Hello Bar. If satisfied, you can upgrade it with a paid one later on.
To make a long story short.
Your B2B lead generation strategy depends on the tools you use. So, keep the above-mentioned tools in mind to get productive results. It’s time to enhance the lead generation efforts of your company. Keep up the pace to reach your desired goals!