AB Tasty, a Paris, France-based experience optimization company, acquired Epoq internet services GmbH, an Ettlingen, Germany-based AI-driven recommendation and smart search solution provider.
The amount of the deal was not disclosed.
The acquisition aims to amplify AB Tasty’s offering to power relevant and engaging customer experiences via recommendations and intelligent search. The deal will also strengthen AB Tasty’s customer base and product portfolio. With Epoq joining AB Tasty’s global ecosystem, the company now boasts over 1,100 clients and 320 employees, with 13 offices in key markets such as France, Germany, UK, US and APAC.
Led by CEO Thorsten Mühling, Epoq provides a software suite for digital commerce personalization. With modular, customized services based on AI, it creates personalized shopping experiences along the customer journey. Consumers receive orientation, advice and inspiration as they shop online.
Led by Alix de Sagazan and Remi Aubert, AB Tasty provides experimentation, personalization and feature management solutions — enabling companies to validate ideas while maximizing impact, minimizing risk and accelerating time to market.
FinSMEs
06/10/2022