CafeMedia, a New York-based provider of an ad management platform, acquired Slickstream, a provider of an engagement product for independent publishers, from Hivepoint.
The amount of the deal was not disclosed.
With the acquisition, CafeMedia will take ownership of all technology and products associated with Slickstream for Bloggers and support its existing customer base.
The Slickstream Engagement Suite provides search and recommendation tools that are optimized for increasing pageviews, time on site, and other key engagement metrics.
Slickstream for Bloggers helps publishers build traffic with:
- intelligent site search that helps readers find what they want, faster
- data-driven content recommendations that encourage click-throughs
- a favoriting feature that lets readers save content and helps gather memberships (and collect email addresses to build more first-party data)
- a highlighting feature that works with email service providers (or any element on a site) to drive more subscriptions and other important actions
- and powerful reporting, offering significantly deeper insights into reader behavior than Google Analytics
Today, Slickstream will continue to be available to its current base of customers with full functionality for free. New signups for Slickstream have been paused as the CafeMedia/AdThrive team builds major enhancements into the platform that will enable it to deliver stronger revenue on every pageview, optimize signup conversion, and identity-driven revenue, and much more.
Later this year, Slickstream will begin rolling out to CafeMedia and AdThrive publishers free of charge before it rolls out to all other qualifying publishers outside of the network in 2023.
Under the CafeMedia and AdThrive brands, CafeMedia manages digital advertising sales, technology, and a growing number of services for more than 3,800 creators and independent publishers.
FinSMEs
29/08/2022