XSET, a Boston, MA-based gaming and lifestyle brand, raised $15M in Series A funding.
The round was led by LightWork Worldwide, with participation from Alpha Sigma Capital, Apex Capital Partners, Baron Davis Enterprises, Breakaway Ventures, Concept Art House, Gaingels, Gee Roberson Management, GuildFi, Quality Control, TheAlliance, Swae Lee, Mind Melt Media, Whitwell & Co, Worldwide Wes, Young Money, and NFL athletes including Ezekiel Elliott, Justin Simons, Adrian Colbert, Alkho Witherspoon, Ndamukong Suh, and Kyle Van Noy.
The company intends to use the funds to invest in new executive talent, marketing, and content creation.
Founded in 2020 by gaming and pop culture veterans Greg Selkoe, Marco Mereu, Clinton Sparks and Wil Eddins, XSET is a gaming organization and lifestyle brand which fields some of the world’s top competitive esports teams in titles including Valorant, Rocket League, Rainbow Six, Fortnite, Warzone, Apex Legends, eNASCAR and more. The organization partners with high-profile brands such as Ghost Lifestyle, SCUF Gaming, Roots Canada, HyperX, Quality Control Music, Respawn, Fanshark and Wahlburgers and is working with socially positive causes including Big Brother Big Sister of America.
Since its launch, XSET has attracted famous talent across music, sports and entertainment to its shared vision, including Grammy-nominated hip-hop artists Swae Lee and Ozuna, NFL superstar Ezekiel Elliot, BMX legend Nigel Sylvester, Rapper and GTA streamer Tee Grizzley, 14-year-old female Olympic skateboarding phenom Minna Stess, and professional athletes such as NFL star Ezekiel Elliot of the Dallas Cowboys.
The company is opening their west coast office, gaming and content studio in Compton, CA.