Seedtag, a Madrid, Spain-based leader in contextual advertising in EMEA and LATAM, raised over €250M in funding.
Advent International made the investment. As part of the transaction, Seedtag’s core existing institutional investors – Oakley Capital, Adara and All Iron Ventures – will remain investors, supporting the company in its next phase of growth.
The company intends to use the funds to further scale its Contextual AI technology, LIZ©, as well as for innovation and worldwide operations, advancing its expansion into the US, and providing additional resources for further M&A activity as Seedtag embarks on its next phase of international growth. Growth in the United States is a key strategic focus, with Albert Nieto, co-CEO and co-founder of Seedtag relocating, and offices in New York, Miami, Chicago and Los Angeles now established.
Led by Jorge Poyatos and Albert Nieto, co-founders and co-CEOs, Seedtag has built a privacy-first advertising solution, which uses AI and machine learning to create a contextual product utilized in Europe and Latin America, with its AI and programs such as Seedtag LAB providing advertisers with a deeper understanding of user interest without the use of personal data.
In the past year, the company acquired French adtech company KMTX (previously Keymantics), a company specialized in building AI models to optimize and automate performance marketing campaigns.
Seedtag has more than 300 employees with an international presence with offices in Spain, France, Italy, UK, Benelux, Germany, Mexico, Brazil, Colombia, United Arab Emirates, Argentina, Chile and the US.
FinSMEs
27/07/2022