qiibee, a Zug, Switzerland-based blockchain-based B2B rewards marketplace, raised $4.8m following the close of a seed funding round.
The round was led by Z5 Capital with participation from
- digital advertising group Meet The People;
- Ben Davey, former CEO of Barclays Venture;
- Mainardo de Nardis, Former Executive Vice-Chairman of Omnicom Media Group and CEO of OMD Worldwide;
- Phil Rubin, founder of Grey Space Matters and rDialogue (sold to Bond Loyalty); and
- existing investors R/GA Ventures.
The company intends to use the funds for the growth of its global team and for expansion into other priority markets such as North America.
Founded by two brothers Gabriele and Gianluca Giancola, qiibee offers a blockchain-based B2B rewards marketplace with instant access to brands, thousands of rewards, crypto, NFTs and millions of new members. Loyalty programs connecting with the marketplace benefit from partner integration, no reconciliation costs and increased security while boosting customer engagement and new member acquisition.
In 2021, the first connection between different loyalty programs through qiibee’s technology launched with Louis Erard, a Swiss luxury watch maker, that enables their members to exchange their own loyalty currency, Louis Erard Points, to miles from Etihad Guest and 9 different cryptocurrencies.
FinSMEs
06/07/2022