Forma.ai, a Toronto, Canada-based provider of a Sales Performance Management solution, raised USD$45M in Series B funding.
The round was led by ACME Capital, with participation from Crosslink Capital, Golden Ventures, Uncork Capital, Xfund and Gaingels.
The company intends to use the funds to expand its product development and go-to-market capabilities.
Led by CEO Nabeil Alazzam, Forma.ai provides a platform that allows organizations to manage sales compensation management processes. The company’s platform automates taskwork by breaking down sales comp to its elemental building blocks of functions, rules, and workflows. These building blocks are then reused across customers to automate redundant tasks. Using automated workflows to unite the compensation effort across the organization, the system brings Finance, HR, Sales, Sales Operations and IT together within a single collaborative environment.
Forma.ai is used by a growing list of innovative global enterprises with Clients including Autodesk, TrustPilot, OpenTable, CareerBuilder, and more.
FinSMEs
18/05/2022