Salsify Closes $200M Series F Funding at $2 Billion Valuation


Salsify, a Boston, MA-based provider of a Commerce Experience Management (CommerceXM) platform, raised $200M in Series F funding at a $2 billion valuation.

The round was led by TPG, with participation from Permira Growth Opportunities Fund, Neuberger Berman Funds, and Cap Table Coalition. TPG is investing in Salsify through its TPG Tech Adjacencies fund, an investment vehicle focused on flexible capital solutions for the technology industry. In connection with the investment, Arun Agarwal, Managing Director at TPG, will become a Board Observer.

The company intends to use the funds to continue to expand operations, its business reach and development efforts.

Led by Jason Purcell, CEO, Salsify provides brand manufacturers, distributors, and retailers in over 100 countries with a Commerce Experience Management (CommerceXM) platform that serves as the system of record for products, facilitates cross-team and cross-organization collaboration at scale, and provides the insights needed to optimize product pages across channels continuously. The result is shopper-centric commerce experiences that are delivered to efficiently improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.

brands including Mars, L’Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use the system every day.