Glo, a Starkville, Mississippi-based creator of liquid-activated light-up products, raised more than $1.7m in funding round, valuing the company at nearly $20m.
The latest funding boost will allow the company to expand operations and create more jobs, primarily in graphic design and animation, media, supply chain and engineering.
Led by Hagan Walker, co-founder and CEO, Glo designs and manufactures products that spark imagination by intersecting light, liquid and learning. It sells products under two brands:
- Glo Cubes – light up drink cubes, and
- Glo Pals – liquid activated children’s sensory toys.
Since its inception in 2015, Glo has sold more than 4 million products to customers in nearly 40 countries and sells to mass-market retailers including Nordstrom, Macy’s and Kohl’s.