Flexia Raises $4M in Seed Funding

Flexia Pilates Smart Reformer

Flexia, a Sacramento, CA-based developer of a smart and connected Pilates reformer, raised $4M in Seed funding.

The round was led by ADvantage, with participation from Phoenix Capital Ventures, Techstars, and Calm Ventures. In conjunction with the funding, Alexander Bente, partner at ADvantage, joined the board as part of the financing round.

The company intends to use the funds to expand operations, accelerate growth and its business reach.

Founded in 2020 by CEO Kaleen Canevari, CTO, David Ducrest, and CCO CJ Kelly, Flexia provides a smart Pilates reformer designed to be used at-home with innovative technology that tailors workouts and quantifies the health benefits of mind and body movements. Equipped with multiple sensors, the Flexia Reformer uses AI to provide real-time feedback and personalized recommendations to help users reach their fitness and wellbeing goals. The reformer is complemented with a dedicated online studio enabling users to stream content from a variety of renowned Pilates Instructors.
The Flexia Reformer retails for $3,495 USD and is available for purchase on FlexiaPilates.com with an estimated shipping time of 4-6 weeks. Financing is available through Klarna.