Triple Whale, a Columbus, Ohio – based operating system for Shopify brands, raised $27.7M in an extended Series A funding.
Triple Whale’s latest funding round consists of a $24M investment led by Elephant VC, alongside a previously undisclosed $2.7M seed round led by NFX, and an additional $1M raised with notable participation from individual investor Shaan Puri.
The company intends to use the funds to expand its development team and integrate additional components into its platform.
Led by Aj Orbach (CEO), Maxx Blank (COO) and Ivan Chernykh (CTO), Triple Whale provides an analytics platform for key stakeholders of Shopify brands looking to scale their businesses. The platform combines centralization, visualization, and attribution in a dashboard which presents and illustrates KPIs in an actionable way, making insights into advertising performance accessible for any Shopify retailer.
Triple Whale provides brands with a transparent view into metrics that matter, integrating merchants’ data from Shopify, Facebook, Google, TikTok, and other popular apps.