SBC To Buy Canadian Gaming Summit

SBC to acquire Canadian Gaming Summit

SBC, a London, UK-based international events and media company, is to acquire Canadian Gaming Summit (CGS), Canada’s premier annual conference and trade show for land-based and iGaming professionals.

The sellers in the transaction were current joint owners Canadian Gaming Association (CGA) and MediaEdge Communications.

The amount of the deal, which will be completed after this year’s edition of the Summit, which takes place June 7-9, 2022, at the Metro Toronto Convention Centre in downtown Toronto, was not disclosed. Included in the acquisition is the Canadian Gaming Business news website, e-newsletter, and print magazine.

As part of the deal, SBC will work with MediaEdge and the CGA to bring content and commercial opportunities to this year’s Summit. This includes all three organisations hosting a Special Gaming Industry Reception on April 4 to celebrate the launch of Ontario’s new online gaming regime.

After the acquisition, the CGA will continue to be involved as an official and strategic partner of the Summit and will work with SBC to ensure the CGS supports the continued development of the gaming industry in Canada.

Commenting on the deal, Rasmus Sojmark, Founder & CEO of SBC, said that the deal fitted with SBC’s portfolio of events and media properties in the US and Latin America.

SBC is the events and media business for the international sports betting and igaming industry. Every year, the company brings together thousands of people from across these sectors to connect, share knowledge and do business. Its units include:

  • SBC Events, which organizes conferences and trade shows around the world, which are established as key dates in the B2B calendar for the sports betting and online casino sectors. The portfolio includes: the flagship global event SBC Summit Barcelona, the igaming-focused CasinoBeats Summit in Malta, and the regional SBC Summit North America, Betting on Sports Europe, SBC Summit Latinoamérica and SBC Summit CIS shows.
  • SBC Media, which reaches into the betting and gaming industry via its network of ten B2B news websites, all of which offer a range of advertising options. The team publishes more than 100 stories a day across titles including SBC News, SBC Americas, CasinoBeats, SBC Noticias, SBC CIS, PaymentExpert, Insider Sport, Lottery Daily, SlotBeats and GamblingTV, along with the bi-monthly SBC Leaders magazine. 

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The Canadian Gaming Summit is Canada’s premier annual conference and exhibition for gaming professionals. The 25th edition takes place at the Metro Toronto Convention Centre on June 7-9 2022 and has the central theme of Canada – A World of New Opportunities.

The Canadian Gaming Association (CGA) is a national trade association that represents operators and suppliers in Canada’s gaming, sports betting, eSports, and lottery industries, a full range of companies from land-based and online casino operators to providers of global premium sports, eSports, and game content and technology. It uses research, innovation, and best practices to help the industry expand, and creating opportunities for productive dialogue among stakeholders.

MediaEdge produces print, digital and social media products as well as trade shows, conferences and special industry events, focused on providing B2B clients and association partners with ways to communicate with the industries they serve, in a creative, impactful and measurable manner.