CHILI publish, an Aalst, Belgium, and Chicago, IL-based Creative Automation software provider, raised €10m in funding.
The round was led by Connected Capital with participation from existing investors Group MC, Pamica, and PMV. Geert van Engelen, Managing Partner at Connected Capital, will join CHILI publish’s board of directors.
The company intends to use the funds to accelerate solution and community development, attract new talent, and boost its go-to-market and sales operations in the United States and Europe.
Led by Kevin Goeminne, CEO, CHILI publisher is a cloud-based Creative Automation platform that enables brands and agencies to create, edit, and share visual content through secure graphic templates — in accordance with brand guidelines — that can be used across in-house teams and agency partners. Agencies large and small and such Fortune 500 brands as Carrefour, Coca-Cola, and Mars in a variety of industries such as retail, FMCG, real estate, automotive, and more use it to streamline automated personalization at scale. It is also utilized by MarTech vendors like Sitecore, 4AllPortal, Akeneo, Horizontal, Pimcore, and others to create new revenue streams and offer new value-adding connectors between content platforms.
The company has a team of over 75 people, a global ecosystem of integration partners.