Valoreo Raises $80M in Series B Funding

valoreo team
Top: Miguel Oehling, co-founder & acquisitions, Pedro Bousoño, COO, Cedrik Hoffmann, co-founder & supply chain, Julio Alcalde, CFO. Bottom: Brenda Hernandez, CPO, Stefan Florea, co-founder and co-CEO, Alex Gruell, co-founder and co-CEO, Martin Florea, co-founder and co-CEO and Andrés Paész Martínez, CTO

Valoreo, a Mexico City-based e-commerce holding company, completed an $80m Series B funding.

The round was led by the Latin America fund of Catterton, with participation from other select investors.

The company will use the capital to accelerate its acquisitions of LATAM e-commerce brands, enhance its technology platform, drive geographic expansion, and accelerate organic growth of its existing brand portfolio.

With operations in Mexico, Brazil, and Colombia, Valoreo acquires, operates, and scales e-commerce brands by leveraging its technology driven integration processes and fulfillment capabilities tailored to the unique dynamics in the Latin American market.

Founded in late 2020 by Martin & Stefan Florea, Alexander Gruell, Cedrik Hoffmann, and Miguel Oehling, the company has completed acquisitions of more than 25 local brands across a variety of categories including Beauty & Personal Care, Baby, Fitness, and Household and sells on platforms including Mercado Libre and Amazon.

In less than one year, the company raised $80m in the seed and Series A rounds from investors across the globe, including KASZEK, Upper90, Presight Capital, Kingsway Capital, and FJ Labs.

FinSMEs

25/02/2022