The Desire Company, an Atlanta, GA-based content media platform with authentic video reviews, how-to’s, and classes from leading professionals, raised $8m in Series A funding.
Backers included Valor Equity Partners and Cleveland Avenue, LLC.
The company intends to use the funds to support brand and retailer partnerships, and open a new studio in Chicago, Illinois to increase production capabilities.
Co-founded by husband-and-wife duo Eric and Judith Sheinkop, The Desire Company is a content media platform to enhance the shopping experience by empowering shoppers to make more educated, confident purchase decisions by driving credible, expert-driven content reviews, how-tos, and classes by elite industry professionals, From NFL athletes and celebrity fitness trainers, to licensed wellness experts, make-up artists, stylists and dancers. The company currently offers over 4,000+ videos.
FinSMEs
01/02/2022