Mustard, a Los Angeles, CA-based sensorless connected-coaching platform for skill sports, raised $3.75m in seed funding.
The round was led by the Lake Nona Sports & Health Tech Fund (a partnership between leAD Sports & Health Tech Partners and Tavistock Group) with participation from Mark Cuban, OneTeam Partners, Ronnie Lott, Justin Rose, the Major League Soccer Players Association, the United States Women’s National (Soccer) Team Players Association, Global Rugby Ventures, Dan Rosensweig (CEO of Chegg!), Gary and Adam Jacobs, and the Wessell family. They joined existing investors including Drew Brees, Nolan Ryan, Reid Ryan, Justine Siegal, Shasta Ventures, Intersect VC, and David Novak.
The round, which brings Mustard’s total funding to $6M, will be used to develop the company’s connected-coaching platform across numerous major skill sports. The company aims to produce more live and recorded connected instructional content for an expanded array of major sports, including golf, soccer and football, as well as hiring several additional team members with tech experience.
Led by Rocky Collis, CEO and co-founder, Mustard provides a patent-pending AI and computer vision system that utilizes regular video captured from the user’s mobile phone to evaluate the athlete’s mechanics, and to connect coaching with what is actually happening with an athlete’s body. Feedback is delivered in real-time through a report card that provides a customized performance plan to help the athletes take actionable steps towards improvement. The machine-learning algorithm uses data captured by co-founder Dr. Tom House during his 40 years of experience working with athletes across multiple sports. In conjunction with Co-founder Jason Goldsmith, the mental performance coach and author, Mustard offers its athletes elite mental performance training through both live and recorded content.
Advisors include:
- Drew Brees (NFL all-time great and humanitarian), Nolan Ryan (MLB Hall of Famer),
- Mia Hamm (all-time-great soccer player, 2x Olympic Gold Medalist and 2x World Cup Champion),
- Mike Candrea (the winningest NCAA softball coach of all time),
- Anson Dorrance (Women’s World Cup Champion coach and the winningest NCAA soccer coach of all time),
- Cam Cameron (NFL coaching great),
- Cindy Parlow Cone (US soccer hall of famer and President of the US Soccer Federation),
- Meghan Klingenberg (World Cup Champion),
- Fred Whitfield (President of the Charlotte Hornets),
- Justine Siegal (Renowned baseball coach; first female coach of a professional men’s baseball team);
- Kevin Kirk (PGA Coach of the Year),
- Rob Friedman (American baseball analyst and social media personality known as the “PitchingNinja”),
- Tom Penn (co-owner and immediate past President of LAFC), and
- Adam Dedeaux (disciple of Tom House and throwing coach to numerous NFL QBs).
FinSMEs
18/01/2022