6sense, a San Francisco, CA-based platform for B2B organizations generating predictable revenue, closed $200m in Series E funding, valuing it at $5.2 billion.
The round, which brought total funding to $426m, was co-led by new investors Blue Owl and MSD Partners with participation from new investors SoftBank Vision Fund 2, B Capital Group, Franklin Templeton, and Harmony Partners and existing investors Insight Partners, Tiger Global, D1 Capital Partners, and Sapphire Ventures.
The company intends to use the funds for:
- Further expansion in EMEA, Australia, and other international markets to support market demand
- Investing in people and technology to continue building against its product strategy
- Addressing demand from financial services, manufacturing, and health and life services verticals
Led by Jason Zintak, CEO, 6sense provides an Account Engagement Platform that helps B2B organizations achieve predictable revenue growth by leveraging AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns.
The company’s acquisition of Saleswhale, an AI-driven email marketing platform, extends the native engagement channels available in the 6sense platform.