NinaData raises $2M in Funding


NinaData, a Helsinki, Finland-based buying intent platform provider, raised $2M USD in funding.

The round was a hybrid of equity from previous investors, and public and private loans completing the round.

The company intends to use the funds to further accelerate the development and adoption of its purpose-built AI for contextual buying intent.

Led by CEO Valtteri Pukander, NinaData provides a buying intent platform that enables brands to reach consumers at the exact moment they are making a purchase decision online. Its contextual data platform uses purpose-built AI for the semantic analysis of text, video and images to build sustainable data value and insights for brands and content owners, and drive in-moment online results for brands. By using proprietary algorithms, the company provides URL-level buying intent classification for individual campaigns and destinations.