Adventr, a NYC-based video communications software platform, raised $5m in seed funding.
The round was led by Paladin Capital and joined by Reinventure Capital, Invisible Ventures and music artist, John Legend.
The company intends to use the funds to expand operations and its business reach.
Led by Devo Harris, CEO and Founder, Adventr provides SaaS interactive video creation, editing and cross-platform video distribution tools in a secure environment. Interactive and intelligent videos created on Adventr are not only clickable but actionable, integrating text, calls and emails, offering seamless interactivity across a wide variety of channels including embeds, third-party players and social media platforms. The platform enables users to securely turn video into an internet of things device, delivering a wealth of data at scale.
Viewers engage with videos through touch, voice or point-and-click. Adventr’s analytics suite offers tracking and reporting features, enabling customers to monitor and manage user interactions and content trends inside the videos. Organizations can create real time behavioral profiles and interactive feedback loops, increasing engagement across consumption platforms and geographies. The tool is GDPR compliant and can handle personally identifiable information especially in the areas of training and testing.
FinSMEs
21/12/2021