Ometria Raises $40M in Series C Funding


Ometria, a London, UK-based customer data and marketing platform to automate CRM growth for retailers, raised $40M in Series C funding.

The round, which brings total funding to over $75M, was led by InfraVia Growth, with participation from existing investors Octopus Ventures, Sonae IM, Summit Action, Adjuvo, Columbia Lake Partners as well as many early investors, including Chairman Lance Batchelor.

The company intends to use the funds to triple the size of its product and engineering team in order to further accelerate the development of the Ometria solution, and of the platform’s AI-based optimisation layer: the Ometria Co-Marketer™.

Led by CEO and Founder Ivan Mazour, Chief Technology Officer Markus Plattner (former CTO of Sizmek by Amazon), Chief Revenue Officer Paul Barnes (former MD of App Annie) and Chief Marketing Officer Michelle Schroeder, Ometria is a customer data and marketing platform that allows retailers to increase customer loyalty and CRM revenue by sending personalized marketing messages throughout the customer journey. It is used by retail brands such as, Hotel Chocolat, Pepe Jeans and Feelunique. 

In the past twelve months, the company has nearly doubled its team to over 120.