Jinx Raises $28M in Series A Funding


Jinx, a Los Angeles, CA-based clean-label dog nutrition brand, raised $28m in Series A funding.

The round was led by The Merchant Club (TMC) with participation from comedian and dog owner Trevor Noah, actor Chris Evans, NFL star Odell Beckham Jr., Creative Artist Agency (CAA) co-founder Michael Ovitz, and other notable names across the tech, lifestyle, entertainment, and hospitality industries.

The company intends to use the funds to expand its product portfolio and extend its presence beyond a direct-to-consumer model, launching in major brick and mortar retailers across the country in early 2022.

Co-founded by Terri Rockovich, Sameer Mehta, and Michael Kim, Jinx offers products across kibble, treats, toppers, and dental chews, all of which are rich in essential nutrients for holistic dog nutrition. Its crafted recipes are free of fillers and preservatives and feature only real ingredients like organic chicken plus 20+ natural superfoods for added benefits. The team launched Jinx in January 2020 and partnered with brands like Postmates, Spotlight Oral Care, Barry’s, and most recently to create a menu of dog-friendly dishes at Saison Hospitality’s Michelin star restaurant Angler in Los Angeles and San Francisco.

Jinx is also backed by Will Smith, Halsey, Nas, Michael Strahan, Zachary Quinto, and Lily Singh who were part of a seed funding round led by Initialized Capital.