Calixa, a San Francisco CA-based provider of a go-to-market (GTM) platform, raised $12M in Series A funding.
The round was led by Kleiner Perkins with participation from Salesforce Ventures and Twilio.
The company intends to use the funds to hire across all functions.
Led by Thomas Schiavone, CEO, provides a GTM teams and product insights they need to find, close, and grow customers amidst self-serve signups. The system pulls together a company’s data from 3rd party apps (Salesforce, Zendesk, Stripe, etc.), data warehouses (Snowflake and BigQuery), and product event data (Segment, Amplitude) and turns it into an actionable app layer for customer facing teams.
Software companies like Netlify, Voiceflow and Courier already use it to power their product-led sales motion.