Bites, a NYC and Tel Aviv, Israel-based employee communications and training platform provider, raised $5m in seed funding round.
The round was led by Vertex Ventures Israel, with participation from Surround Ventures, Oryzn Capital, Lyra Ventures, and J-Ventures.
The company intends to use the funds to expand R&D, sales, and marketing efforts.
Founded by Eran Heffetz, Tal Nagler Almog, and Hagai Horovitz, Bites enables anyone within an organization to create and distribute professional, social-media-styled videos and content without requiring employees to download special software or new applications to their phones. While remaining remote, managers receive feedback through discussion boards and have access to analytics data showing engagement and completion rates.
Bites enable users to produce social-media-style content, share it on the channels they’re most attentive to (such as SMS, WhatsApp, Messenger, etc.), and reach their frontline employees while reaching business goals quickly without information gaps.