Branded Online, Inc. (dba “Nogin“), a Tustin, CA-based commerce as a service company, raised $15m in growth capital.
Horizon Technology Finance Corporation (NASDAQ: HRZN) led the venture loan facility. Horizon funded $5m of the initial $10m draw, and a private investment vehicle managed by Horizon Technology Finance Management LLC, Horizon’s advisor, funded $5m.
Led by Jan-Christopher Nugent, Chief Executive Officer, Nogin delivers commerce as a service to a community of consumer and lifestyle brands in the fashion, consumer packaged goods (CPG), beauty, health, wellness and other retail industries. The company’s intelligent eCommerce platform features sales optimization, experienced knowledge experts, artificial intelligence-driven marketing, fulfillment, customer service, and research & development. Customers also leverage Nogin’s full-spectrum creative design, photography, marketing, logistics (including warehouse and fulfillment), merchant services, and fraud protection services.
FinSMEs
22/08/2021