Armored Things, a Boston, MA-based crowd analysis and intelligence software company, raised $12m in Series A financing.
The round was led by Nimble Ventures, with participation from Gutbrain Ventures, PBJ Capital, and Micromanagement Ventures, as well as existing investors Glasswing Ventures, Will Ventures, and iNovia Capital. In conjunction with the funding, Nimble Ventures’ Nathan Mee will join the Armored Things Board of Directors.
The company intends to use the funds to continue to build out its product platform, add to its team, and accelerate its go-to-market efforts in sports and entertainment venues, and on college and corporate campuses.
Led by Julie Johnson Roberts, co-founder and CEO, Armored Things provides an AI-powered platform that gives facilities and security teams a real-time understanding of how many, and how often people are utilizing different spaces in arenas, buildings, and on campuses. The software enables smart decisions related to crowd density, space utilization, security, maintenance, and guest experience while also providing access to valuable data trends for ROI related to space management.
Along with the new funding, Armored Things also announced the addition of Jonathan Tice as Chief Revenue Officer. In his role, Tice leads Armored Things’ market expansion with responsibility for sales, marketing, business development, and strategic partnerships. Prior to joining Armored Things, Tice was Chief Customer Officer at FocusVision, a global provider of survey, research, and analytics software for large enterprises. His background also includes successful sales leadership positions at Decipher, Critical Mix, and Authentic Response.