unybrands Raises Additional $300M in Growth Capital

unybrands, a Miami, FL-based integrated platform for e-commerce businesses looking to scale their operations on and off Amazon, closed up to $300m in growth capital.

Crayhill Capital Management provides the capital.

The funding will enable the company to further accelerate its strategy to buy, build and boost brands across Amazon, Shopify and other direct to consumer platforms, while also further investing into its team and technology platform.

Founded in 2020 by CEO & Co-founder Ulrich Kratz, formerly of Goldman Sachs and Barclays, Eugen Miropolski formerly of WeWork, Airbnb and Nordstar, and Christian Harnischfeger formerly of Morgan Stanley and DIA, unybrands acquires e-commerce businesses that operate on and off Amazon. The company integrates the acquired e-commerce businesses into a shared set of resources, optimizes the business operations and economics, and expands to new product lines and geographies.

The company, which handles everything from consolidating sourcing and logistics to optimizing performance and profitability, specializes in eight key categories (juvenile & baby, garden & outdoor, sports & fitness, personal care, home care, pet care, supplements and lifestyle, arts, home & culinary).

unybrands currently has more than 25 full-time employees across the U.S, Europe and Asia and plans to more than double headcount by the end of the year. Since announcing its $25m equity seed round in February 2021, the company has continued to execute its acquisition strategy in both the US and Europe and is set to surpass its original goal of acquiring 20 companies in 2021.