Shogun Raises $67.5M in Series C Funding

Shogun, a Paolo Alto CA-based e-commerce experience platform, raised $67.5M in Series C funding.

The round, which brought total funding raised to date to $114.5m, was led by Insight Partners with participation from Initialized Capital, Accel and VMG Partners.

The company intends to use the funds to scale its sales and marketing and product development efforts.

Led by CEO Finbarr Taylor, Shogun provides a platform for brands to create their unique e-commerce experiences by making it easy to build and optimize online storefronts with two products: 

  • Page Builder, a drag-and-drop page builder for Shopify merchants, and 
  • Shogun Frontend, an end-to-end headless commerce solution.

Used by over 18,000 customers including K-Swiss, Leesa, Rumpl, BeardBrand, MVMT and Fila, Shogun recently launched headless commerce storefronts for brands including Groove Life, OneBlade, Nomad, The Feed and Undersun Fitness. It integrates with e-commerce platform.