Cohley, a NYC-based provider of a content marketing platform, raised $5m in funding.
The round was co-led by Right Side Capital and Active Capital with participation from Bridge Bank.
Led by Tom Logan, co-founder and CEO, Cohley provides a platform for brands and agencies to generate, test and measure content. Launched in 2016, the company now has more than 250 customers, including Unilever, Bumble, Shutterfly, Adore Me and Keeps. The content, which ranges from videos to branded professional photography, can be incorporated into a variety of mediums, including but not limited to digital ads, email marketing campaigns and social channels.
The company will use the funds to continue building out its integration suite with strategic partners like Attentive, Yotpo, Klaviyo and AdRoll. These integrations will further enable clients to utilize and test assets throughout their digital marketing stacks. Headquartered in New York City, Cohley also plans to increase its headcount by year-end and open offices in Atlanta and Salt Lake City.