Tomi.ai, a Palo Alto, CA-based martech startup, raised $1M in Pre-Seed funding.
Backers included AI-focused funds Begin Capital and the Phystech Leadership Fund (PLF).
Led by Konstantin Bayandin, founder and CEO, Tomi.ai provides a predictive targeting and optimization platform for companies to boost growth and marketing ROI by optimizing digital ads for bottom-of-funnel outcomes like sales and lifetime value (LTV).
The company uses machine learning models that transform first-party behavioral data from websites into high-confidence predictions of business outcomes such as purchases. These predictions are then used to close feedback loops with advertising platforms, allowing any company to run efficient digital marketing campaigns. With Tomi.ai businesses can identify visitors with high intent and improve their marketing ROI and customer acquisition through value based optimization for leads. The company processes 30 million requests a day.
The founder is Konstantin Bayandin, who worked as Senior Director, Digital Marketing & Technology at Compass (NYSE: COMP) and Chief Marketing Officer at Ozon (NASDAQ: OZON) where he worked on predictive modeling for digital marketing since 2015.
In addition, Dmitry Popov, originally an angel investor with Tomi.ai, recently joined the company as its Chief Revenue Officer.