VideoAmp, a Los Angeles, CA-based software and data platform, raised $75M in funding.
The funding included $50M non-dilutive debt financing from Capital IP with the ability to draw up to $25M in further capital.
The company intends to use the funds to further accelerate its leadership position in planning, measurement, optimization and currency solutions for the convergent TV ecosystem.
Led by Co-Founder and CEO, Ross McCray, VideoAmp is a software and data company connecting the disparate systems across traditional TV, streaming and digital media to create a convergent TV ecosystem.
Advertisers use the technology to increase their return on investment with holistic data-driven planning, measurement, and optimization, while empowering publishers to effectively monetize audiences across their entire portfolio of assets.