Red61, an Edinburgh, Scotland, UK-based Ticketing-as-a-Service provider, secured a £1.4m in funding.
The round was led by venture capitalists Par Equity in partnership with the Scottish Investment Bank.
The company intends to use the funds to accelerate time to market delivery; development of their product vision and continued support of ongoing global client acquisitions.
Led by CEO and founder Tony Davey, Red61 provides scalable ticketing, CRM and audience insight solutions to some of the world’s largest and most dynamic live entertainment brands including the Edinburgh Festival Fringe, which is the largest arts festival in the world with 3 million visitors annually.
As the industry re-emerges from the difficulties of 2020, the company continues its growth around the world, especially in the Asia/Pacific region where the Red61 platform has processed 1 million tickets in the first quarter of 2021.
In addition, Red61 has recently signed a number of new clients:
- Venues & Councils around the globe:
a. St Lawrence Parkway Commission (Canada)
b. City of Moncton (Canada)
c. Country Arts SA (Australia)
d. The West Gippsland Arts Centre (Australia).
- Fringe festivals:
a. Sydney, Australia
b. Vancouver, Canada
c. Calgary, Canada
d. Hamilton, Canada
e. Montreal Fringe, Canada/Mainline Theatre, Canada (which uses Red61’s new multilingual solution).