Pure Pet Food, a Cleckheaton, Yorkshire-based natural pet food company, raised a multi-million investment of undisclosed amount.
Backers included Mercia’s Northern Venture Capital Trust (VCT) Funds and NPIF – Mercia Equity Finance, which is managed by Mercia and part of the Northern Powerhouse Investment Fund.
Established in 2012 by Daniel Valdur Eha and Mathew Cockroft, Pure Pet Food manufactures personalised pet food using only natural ingredients.
The latest funding round, which follows a £2m investment by the Northern VCTs in 2019, will allow the company to continue to support its growth plans and development of its software as a service (SaaS) platform and data capabilities.
Sales for the company’s products have accelerated in the pandemic, as more people have chosen to shop online and sign up to its subscription service.