Jifflenow, a San Jose, Calif.-based meeting automation platform (MAP) provider, raised $11.9m in funding.
The round was led by Trousdale Capital with participation from existing major investors. As part of the transaction, Nima Shahian, founder and managing partner of Trousdale Capital, joined Jifflenow’s board of directors.
The company intends to use the funds to accelerate product development and to expand marketing and sales efforts.
Led by Hari Shetty, founder and CEO, Jifflenow provides a cloud-based meeting automation platform (MAP) for marketing and sales teams to automate the scheduling of business meetings at live and virtual events and simplify registration to sessions and webinars. The platform offers advanced outbound and inbound request processes that makes it easy for its enterprise customers to generate thousands of customer engagements. The enterprise-class SaaS includes on-demand reports, security, GDPR compliance, and integration with leading CRM, marketing automation, video conferencing, and event management applications. The company has a customer roster that includes hundreds of enterprise customers and more than 60 Fortune 1000 companies.