Breadcrumbs Raises $5.4M in Seed Funding


Breadcrumbs, a San Francisco-based provider of a revenue acceleration platform, raised $5.4m in seed funding.

The round was led by Blue Canyon, with participation from Stormbreaker, Active Capital, Primo Ventures, Hustle Fund and several angel investors.

Biondi said. The company intends to use the funds to build out integration on large sales and marketing platforms and its business reach.

Co-founded by CEO Armando Biondi, CPO Gary Amaral, and CMO Massimo Chieruzzi, Breadcrumbs provides a lead scoring platform that collects data points to enable companies to rate and score customers, current and potential ones, to try to improve their processes in terms of customer acquisition, retention and upselling.

Launched approx. six months ago, the platform has about a half dozen B2B SaaS customers. The company currently has a team of 15 people.

Biondi and Chieruzzi were the co-founders of AdEspresso, which was sold to Hootsuite in 2017.