Casted, an Indianapolis, IN-based provider of audio and video podcast solution for B2B marketers, raised $7m in Series A funding.
The round was led by Revolution Ventures with participation from current investors High Alpha Capital, Elevate Ventures, and Tappan Hill Ventures.
The company intends to use the funds to expand the team and scale the platform with new integrations and partnerships.
Led by Lindsay Tjepkema, CEO and co-founder, Casted enables B2B enterprises to leverage audio and video content as a sales and marketing tool. With Casted, marketing teams can publish content, access a fully searchable content archive with transcription services and tagging, amplify content with cross-channel distribution and SEO optimization, and quantify the impact of content through data-driven analytics. The software integrates with the digital marketing platforms that businesses already know including HubSpot, WordPress, Marketo, Pardot, Eloqua, and Drift.
Customers include PayPal, HubSpot, Drift, and ZoomInfo.