Rule Breaker Snacks, a maker of vegan, gluten-free, allergy-friendly treats received a minority investment from Bimbo Ventures, the venture capital arm of Grupo Bimbo S.A.B de C.V.
The amount of the deal was not disclosed.
Founded in 2015 and led by Nancy Kalish, Rule Breaker Snacks offers clean-ingredient snacks that are vegan, gluten-free, kosher, nut-free, non-GMO, and free from the top eleven allergens including dairy, eggs, sesame, soy and wheat. All snacks feature chickpeas as the first ingredient and are packed with protein and fiber. They are available in both singles and Bite formats and in four flavors, Deep Chocolate Brownie, Chocolate Chunk Blondie, Birthday Cake Blondie and (nut-free) P’Nutter Chocolate Chip Blondie.
The company recently introduced its first Limited Edition seasonal flavor to the portfolio, Mint Chocolate Brownie Bites.
Today, Rule Breaker Snacks are available in over 2,500 retail locations nationwide and are seeing skyrocketing growth through online and specialty channels.