Nanit, a New York-based startup providing a nursery camera. raised $25m in Series C funding.
The round was led by GV with participation from Jerusalem Venture Partners, RRE Ventures, Upfront Ventures and Rho Capital Partners. In addition to the new funding, GV Partner Frederique Dame will join Nanit’s Board of Directors with longtime investors Upfront Ventures Partner Mark Suster, JVP Founder and Executive Chairman Erel Margalit, RRE Ventures General Partner Will Porteous and independent advisor Meka Millstone-Shroff
The company, which has raised $75m in total funding to date, intends to use the funds to expand operations and its business reach as well as to conduct R&D activities to grow its product offerings.
Led by CEO Sarah Dorsett, Nanit provides an AI-powered overhead nursery camera which uses advanced computer vision technology to see and hear everything happening in and around the crib combined with machine learning and data-backed sleep science to provide actionable insights that help parents learn about their child’s development. The company’s proprietary line of Breathing Wear apparel integrates with the camera giving parents the ability to safely monitor their baby’s breathing motion without sensors or wires. Together with the Nanit app, these products and features provide the most in-depth personalized insight available for helping babies, and parents, sleep well and feel confident during the early years of a child’s life.
The company has also launched its next generation HD nursery camera the Nanit Pro alongside Smart Sheets, a textile that allows parents to measure their baby’s height and track their growth using the Nanit camera’s computer vision which can read the ink pattern on the Nanit crib sheet. With Smart Sheets, Nanit can track a baby’s sleep, breathing motion and growth while also capturing moments and milestones. Nanit’s new flagship products is available across the U.S. and Canada at major retailers including Amazon, Best Buy, buybuy BABY, Pottery Barn Kids and Target, as well as other independent retailers.