ClickDimensions, an Atlanta, GA-based marketing technology and services provider for Microsoft Dynamics 365, acquired Eletype, a marketing technology company that supports marketing campaign performance through intelligent monitoring and collaboration.
The amount of the deal was not disclosed.
The strategic acquisition will enable a broad array of enhancements to ClickDimensions technology, providing intelligent monitoring based on thresholds, anomalies and fluctuations.
Led by Michael Sengbusch, CEO, Eletype provides a Digital Assistant that monitors website, search, social and email marketing campaign performance and delivers the results into Microsoft Teams or Slack with smart notifications.
Founded in 2010 and led by Mike Dickerson, CEO, ClickDimensions provides a marketing platform for Microsoft Dynamics, with more than 3,700 customers around the globe and a partner network that spans 76 countries today. Made exclusively for and natively built within Microsoft Dynamics, the company’s technology and services are designed to help marketers leverage marketing and CRM tools to their full potential while realizing the greatest return on their investment.