Abound Raises $22.9M In Series A Financing


Abound, a NYC-based curated wholesale marketplace connecting small business owners and independent brands, closed a $22.9M Series A financing.

The round was led by Left Lane Capital with participation from RiverPark Ventures, All Iron Ventures, and Red Antler, the branding company behind consumer products like Allbirds, Casper, and Prose, among others.

The company intends to use the funds to accelerate efforts to further international expansion, grow the team, and enhance its tech offerings with the release of industry-first features.

Founded by Niklas de la Motte, Bill Shope, and Drew Sfugaras in 2019, Abound provides a marketplace dedicated to discovering and supporting the most creative and innovative brands across the US and UK, as well as providing independent retailers with the support and products they need to compete with the brick-and-mortar and e-commerce behemoths.

Since the start of 2020, the company said it has added over 180,000 products to their marketplace and experienced a 20-fold increase in monthly sales volume.